My industry experience is largely within healthcare and consumer package goods (CPG). I had the privilege of leading and supporting many brands, each with their own set of opportunities to discover and challenges to address. I was able to successfully apply classical brand management principles from the CPG industry into the healthcare space. Within my first year in healthcare, I received Gold in Modern Healthcare magazine (sister to AdAge magazine) for my leadership and design of segmentation, insights, digital marketing, and CRM strategy (lead generation and lead nurture).

CPG Brands

Healthcare Brands

“A Brand is not just a logo, a website, or your business cards… It’s an experience.”