I am a marketing leader with +15 years’ experience and proven track record in transforming and driving revenue and profit across increasingly larger brands and teams. A collaborative executive with a diverse background in strategy development, analytics, insights, communications, and product management. Recognized for unique ability to uncover opportunities and continuously improve business through a thoughtful analytical and creative approach. A proven leader capable of integrating the big-picture vision with tactical attention to inspire, build trust, and achieve growth.
WCT Marketing Consulting LLC 6/2019 – Present
Evolve brand positioning and messaging, uncover insights to develop segmentation & consumer target, recommend marketing plan, and marketing mix. Clients include nonprofit and for-profit businesses.
- Marketing Consultant
Cardinal Health® 1/2016 – 5/2019
Hired to translate and implement the Consumer Package Goods (CPG) marketing model into a healthcare organization. Integrated traditional CPG marketing principles with an omnichannel strategy while following payer (Commercial and Medicare) guidelines and compliance regulations. Increased scope and leadership responsibility in Year 2 by transforming the creative services department into a 10-person strategic marketing function within the organization responsible for generating demand and delivering ROIs.
- Marketing Director, Diabetes, Ostomy, Urology, and Breast Pumps Portfolio (8/2017 – 5/2019)
- Marketing Director, Diabetes Portfolio (1/2016 – 7/2017)
Nestle® USA 9/2008 – 12/2015
Recruited back to Nestle® USA to lead and drive growth within large ICONIC brands. Guided strategic direction and collaborated with teams by managing brand P&Ls and agency relationships. Planned and executed consumer segmentation, portfolio & pricing strategies, product development, and channel & trade strategies. Long term focus included evolving brand positioning, planning product roadmaps, uncovering white space opportunities, and capital expenditure recommendations.
- Innovation & Strategy Lead, DiGiorno® & Nestle® pizza brands (9/2014 – 12/2015)
- Senior Brand Manager, Stouffer’s® (1/2013 – 8/2014)
- Senior Brand Manager, Nestle® Toll House® (7/2011 – 12/2012)
- Brand Manager, Buitoni® (9/2008 – 6/2011)
American Greetings® 10/2007 – 8/2008
- Senior Product Manager
Nestle® USA 5/2000 – 9/2007
- Senior Associate Brand Manager
- Associate Brand Manager
- Assistant Communications Manager
The J.M. Smucker Company® 10/1997 – 4/2000
- Customer Sales Development Analyst
Information Resources, Inc. 6/1995 – 9/1997
- Project Manager for ConAgra®